Personal data is any information that can be connected to you as a private person, for example, name and contact information. We may change and update this policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Personal data we collect
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse https://akuahome.co.uk/, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website and information about how you interact with the use of Google Analytics.
We collect your Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies allow web browsers to respond to you and tailor information and advertisement based on your needs. We refer to this as “Device Information”.
In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like our Google Analytics tools. Cookies help to make your browsing experience better. However, you may prefer to disable cookies on this site. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.
Additionally, when you make a purchase or attempt to make a purchase through our site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
Marketing Data List
We also collect your name and email address when you subscribe to our newsletter or when you leave a review or comment on our blog articles. We refer to this as “Marketing Information”.
Why we collect your personal data
- To handle and deliver your order.
- To respond and provide answers to any enquiries you may have.
- To receive feedback from you regarding our products and services.
- To remind you of an abandoned shopping cart.
- To offer you discounts and inspiration when you sign up for our newsletters.
- To display targeted marketing via social media, and other media online and offline.
- To create and maintain a customer account (incl. features such as favourites).
How do we use your personal data?
We use the Order Information that we collect generally to fulfil any orders placed through our site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: (a)Communicate with you;
(b)Screen our orders for potential risk or fraud; and (c)When in line with the preferences you have shared with us, provide you with Marketing Information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with https://akuahome.co.uk/, and to assess the success of our marketing and advertising campaigns).
We also use your Device Information, including cookie settings for marketing advertising and retargeting purposes.
Sharing your personal data and information
- We may use third-party plugins, apps and tools to help improve our services and website.
- We do not give out your personal information to any third party – Unless this helps us to improve how we process and use your personal data and information as listed below:
STORE PAYMENT, POSTAGE AND PROCESSING TOOLS
For example, we use third-party tools like WooCommerce and Royal Mail Posting to power our online store. We also process your personal data and information through third-party payment systems like Stripe & Paypal.
Additionally, we use Google Analytics to help us understand how our customers use our website. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
COMPLIANCE WITH LAWS AND REGULATIONS
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
TARGETED MARKETING ADVERTISING
As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”).
You can opt-out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Access to personal data and information
You have the right to access the personal data and information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us by emailing us at contact[at]akuahome.co.uk.
Additionally, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through our site or sign up to our newsletter). If at any time you wish to no longer receive our newsletters, marketing offers or any other information, you can do so by clicking on the ‘unsubscribe’ link at the bottom (footer) or top (header) of any newsletters and email updates we send you.
When you place an order through our site or sign up to our newsletters, we will maintain your Order Information and Marketing Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact[at]akuahome.co.uk.
Akua Home Ltd
Location: United Kingdom
Company number: 13171740